What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish your messaging and really shine?







In this podcast episode, Sam Carvalho speaks about the secret formula for creating can’t-ignore brands with Mark Drager.







Podcast Sponsor: Brighter Vision















It’s Brighter Vision’s biggest sale of the season!







With the holiday season in full swing and the new year right around the corner now is the perfect opportunity to think critically about your future marketing initiatives and consider what improvements can be made to ensure you’re attracting the clients you need to grow your practice. If you find yourself in need of a professional website that’s properly optimized to rank well in online searches and targeted to speak to your ideal client, Brighter Vision would love to help.







And there’s never been a better time… Sign up for a new website during their Cyber Monday Sale and get $20/month off your first year of new website services on our GROW or FLOURISH plans plus pay no setup fees – that’s $340 in savings off a new website for your private practice! But hurry, this discount will only last until 11:59 pm on Monday, November 30th.







So, if you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to brightervision.com/joe.







Meet Mark Drager















Mark founded his creative production company in 2006, grew it to a little over $2mm in annual revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta Media focuses less on growth and “keeping the machine fed” and more on doing extraordinary work with really cool people.







As a brand strategist, Mark also understands the need to be courageous and has developed a killer process that can help you make your next courageous move.







Visit Mark Drager’s website, PhantaMedia, and connect on Instagram, YouTube, and LinkedIn.







FREEBIE: DM Mark via Instagram messaging for the Badass Playbook







In This Podcast









* Meet clients where they are at







* The formula for creating an unstoppable brand







* Mark’s advice to private practitioners









Meet clients where they are at  







If your ideal clients are currently at a critical point in their lives, or if they’re experiencing a high-stress situation, or they are having some kind of episodic issue, you would treat them differently at that moment.









You would meet them with whatever language [or] whatever tone they require at that moment because your goal is to help them.

Mark Drager







Bring the awareness and sensitivity that you share with clients in...